This paper is different. The case studies take one claim and run it through the faults. This one is not about a fault. It is about how a medical message is built and why it is so easy to believe. A healthy skeptic needs both: the faults to check a claim and an eye for the construction that gets the claim past you. There will be more of these.
The subject is the physician advice videos on YouTube. I read the transcripts of fifty of them, covering twenty-one topics from statins to menopause hormone therapy, and they all follow the same twelve-step script: the hook, the credential, the story, the mechanism, the prescription, and, at the end, the request to subscribe. The mechanism does the persuading. Almost every video explains one, and almost none provides a baseline for its numbers. The script is built for watch time, and the advice comes second.
The paper is on the site: The Script Behind Physician Advice Videos.